Top 5 types of professional photography Your Website Needs To Market Your Business

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Are you an entrepreneur or business owner? I bet you have a website! I bet you also have had a hard time trying to figure out what type of professional photography to use to design your website. Am I right?

The trick to a great website or any online marketing is creating an element that holds your audience’s attention, something that isn’t easy in today’s fast-paced world. To help you stand out from the crowd, there are certain visual elements you’ll want to make sure you’re using on your business’s website.  Why do you even have a website? To market your products and services to your potential customers. No matter what you do, you’ve created a business that gives value and you deserve to share that story with the world. When someone comes to your website, what will make them stick around, contact you, or buy your products? Your first impression is always the imagery they see. So don’t let a bad photo be the reason people keep scrolling.

When you want to capture someone’s attention, you’ll want to capture these five different types of professional photography  to showcase on your website. 

PS: There’s even a few bonus tips because I just couldn’t help it!

  1. Horizontal Shots

Your website is landscape orientation, and therefore the majority of the photographs you use should also be landscape orientation. Even when your website is viewed on a mobile phone, you’ll have more flexibility with horizontal shots over vertical ones. You can always crop a landscape photos, but it’s more difficult to widen a portrait-style photo.

Horizontal shots are also great for website banners and backgrounds. Remember when choosing images that will be large in charge on your website, to keep the background of those images simple. A good photographer will make sure your images have lots of space behind you without taking you out of the spotlight.

stunning hd Certo Woodworking photography-Live Wonderful Photography-19

2. Negative Space

Not only are these photos fun to create, but they are also practical and can be used in so many ways.  What is negative space? Negative space is when you frame your image to include lots of obvious empty space instead of filling your frame with your subject. This gives your visual story room to “breathe”. It gives your audience more context to your story by showing the environment around your scene. When your products and services are showcased using negative space, you will draw in your audience’s attention much quicker, letting them focus on exactly what you want.

Then add text, graphics, or animations to fill in and really make these shots pop for web banners, printed promotions, social media ads and so much more.

You could be standing in front of a huge blank wall or even holding up a blank sign. You can leave space in the sky, or on the road next to you. Anywhere you can find empty space, you can add it in your frame to create this look. 

3. Killer Headshot

We all think we’re going to live life through our screens but the truth is that our personal connection and human interaction is what builds the best businesses, communities, and relationships. So it’s time to get real honest with yourself.

If a picture is worth a thousand words, what does yours say about you?

Does your headshot make you feel like the badass business owner that you are? Does your personality ooze out and make you proud to share your headshot? If not, it’s is killing your business.

In today’s world, your headshot is your digital first impression. It’s the handshake and hello to your potential customers. How do you want them to feel when they meet you? What first impression do you want to give? Here are some questions to ask yourself if you’re not sure if you should update your headshot or not:

  • What do your current customers think of your headshot?
  • Has your personality or brand’s personality changed?
  • Has it been more than two years since you’ve updated it?
  • Has your hair changed? Your style?
  • Is your current headshot a selfie?

If you’ve answered yes to any of these questions, then it’s time! In addition to keeping your product shots updated, having quality images of yourself to share with your potential customers will help them truly get to know who you are and why you love to do what you do. In the end, that is all that matters.

4. Your Services – You in action

The true story comes to life when your potential customers can not just imagine but actually see you in your role as an expert. What does it look and feel like to work with you? How do your clients experience your services? Is it fun and full of energy or intimate and personal?

These shots can also be known as behind-the-scenes content. It’s important to show your customers what’s happening behind the brand they love and everyday workings of the business. This also gives you a chance to connect with your community on a personal level. You’re human and that is how you do what you do.  Your action photos will remind your customers that they’re not buying a computer or robot. They are working with another human being.

5. Details and Blog Post Photos

Knowing what to write about is a topic for another post, but knowing that your visual professional photography has to be seamless is the important factor here. We’re not talking about using filters or presets. We’re talking about the feeling those images portray. Think of how you talk to your clients, what things you talk about, and especially the problems you solve for them. Now, what images will they relate to that shows them the solution? These photoshoots can be planned methodically or they can be a day of following you around your daily routine. It’s all about who you are and how you can show that to your customer.

Bonus #1: Product Shots if you sell them (lifestyle & white background)

With online shopping becoming more popular than ever, creative and memorable product photography is increasingly important to businesses of all kinds. Product shots give you a chance to create shots that bring your clients’ brand vision to life by filling the frame with their brand colors, complementary colors, and any other elements they want to include. There are two types of product photography:

Studio shots on a solid color background or Lifestyle shots. It’s a good idea to incorporate both when selling your products online. Studio shots are great for selling online, and lifestyle shots are perfect for social media content.

Bonus #2: Use your own custom images, not stock!

Stock doesn’t just mean generic, it means someone else will be using those images too. How are you going to stand out if you’re blending in? Stock images are a dime a dozen nowadays and the more you’re in tune to marketing, the more you’ll notice the same images being used over and over. Your brand is not the same as everyone else’s so your photos NEED to be different, too. Your photos are your visual brand story for your customers. With that being said, stock images are a great place to start when deciding how you want to display your brand. They should be used for inspiration with the intention of recreating them in your own style.

Bonus #3: Make a list of photos  you need for social media too!

365 days of free marketing, how are you using social media?

If you’re one of the many business owners using Instagram to showcase your business, it’s so important to get quality images to market with. Instagram is picky and uses unique aspect ratios. This is something to keep in mind when planning social media professional  photography. Start making a list of ideas that come to mind of what you can post about on social media. This list will turn into a “shot list” for your photographer. Oftentimes a creative photographer can pull multiple ideas and perspectives from one idea. There are 365 opportunities to talk to your customers every single day.

If a picture is worth a thousand words, what does yours say about you?


The only way to stand out from the crowd is to create an authentic Brand Story. Whether you’re a small business owner, an entrepreneur, or CEO, you know the importance of creating a real genuine connection with your customers. In today’s modern world of marketing, to build trust you must share genuine, value-driven stories that your customers can relate too. That’s what we’re here to help you do.

15+ years of photography and marketing experience means you get to work with fun, creative, and honest professionals who care and take the time to understand your goals. 

Our photography packages start at just $450 and are completely customized to your individual business needs and goals. 

Don’t just hire a photographer to take pictures. Hire a photographer that truly understands the inner workings of a business and has the inspiration to capture and communicate exactly what you want for your customers. 

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